I’m going to take a wild stab in the dark and say that likely, it was their level of authenticity.
As savvy business owners, savvy consumers, and just down right common sensible human beings, we take pride in the fact that our inner bullshit detectors can spot a phony from a mile away. We want to know that our time, our efforts, and our loyalty is spent on worthy causes and with worthy people that we can relate to.
The tough thing about this appeal is that oftentimes it’s hard to cultivate. It can be scary to stand out and spread your message. Scary to feel like you are being judged, or worse, that others don’t approve or agree with your message.
But, along with the adrenaline rush of putting yourself out there, wide open, also comes the ability to make your claim. To stand up for what you believe in. To be known for what you think. Because having and expressing an opinion in this world should not be a pain point, it should be something to be embraced.
And what’s more, why do we feel like we need to appeal to everyone?
Does that sound crazy to anybody else?
Or, how about exhausting?
So, on that note, I want to introduce you to one of those people whose authenticity I deeply admire. Drumroll please…..
She has been dubbed by Forbes as “a redheaded, tattooed Tina Fey with a special weakness for four letter words”. I stumbled across the below video, a TedX Boulder talk she gave in 2012 about Rethinking “Unpopular”, and fell in love with her right then and there!
She cuts through the bullshit to call you out on the behaviors that we are guilty of. Specifically, guilty of allowing them to hold us back from who we are, and who we are meant to be.
(Spoiler alert!) Her golden nuggets of wisdom:
And Start Being Honest
Do yourself a favor right here and now and watch the video. It is just shy of 17 min of amazingness that will truly smack you across the face with the meaning of authenticity. Oh, and some pretty hilarious graphics to prove her points:)
Freaking awesome, right?!
Since you’ve now fallen just as in love with her as myself, head on over to her site to catch up on even more colorful language laced, tell it like it is, gems of her wisdom.
Now I’m going to ask two things of you:
First, in the comments below be sure to share what you thought. Is their an aspect of your business or heck, just your daily life that you could stop apologizing and start being honest about?
Then share this post with someone struggling to stand up for their message. Let them know it is perfectly acceptable to bask in your unpopularity. As a matter of fact, it may just be the best thing you ever did for yourself.